Research/ Case Study - Front Cover - Clash Magazine (re-draft)

                                     

This image is a close-up shot and you can tell because the image is zoomed in to the shoulders. I think this image was used because the designer wanted to keep it simple and plain. also the model on the front cover blends in with the colour scheme as he is also wearing black and white. black and white go very well together as they are classy colours.

The image has been move behind the masthead and all the bold writing has the same font type and the smaller sized font is the same as well. The picture has been moved behind the masthead so that the audience will know what the name of the magazine is also because if the masthead was to be hidden behind the image nobody will know what magazine it is. The font is kept the same making it easy too understand and if the font was all different it would not look as nice as it does.
The cover lines are all on the right hand side of the page because that is where people are most likely to look when they see a magazine. I think that the cover lines should be on the left hand side of the front cover so that it is peaking out and buyer have a chance of seeing what is in the magazine but it is a good technique to put the cover lines on the right hand side because it makes people take it out of the new stand.
The front cover is also like the contents page because it lists what will be in the magazine. The cover lines and also the skyline let the audience know what they can find in the magazine, the front cover is like another contents page but more brief.
There is a bar code on the front cover and the price is underneath it, in pounds and dollars. Letting the buyer know that it can be purchased in countries like America and Australia.
The body language of the man in the image clearly shows that he is modelling and it is not very direct because he is not looking directly at the camera. this does not really engage the audience even though he could be modelling for the fashion section of the magazine and this is also the fashion edition.
The black and white colour scheme shows that it is quite old fashioned and it says '1975' on the front cover letting the reader know that it is going to be an edition on something old or an old style of things will be included in the magazine.
The music genre is not really presented as this is a fashion edition, if you were a regular buyer you would know that music will always be in this magazine, whatever the edition. Looking at the front cover I would assume that if it was a music magazine it would be an indie magazine because of the way he is dressed smart.